The fast forward Steering Committee, the association formed at Procter & Gamble Co.'s Future of Advertising Stakeholders summit in August, by the end of this month will release the first efforts aimed at getting more advertisers to spend money on Web advertising and make it more efficient.
FIRST TANGIBLE RESULTS
The initiatives, ranging from voluntary privacy guidelines to data reconciliation between Web publishers' sites and third-party measurement companies, are the first tangible results emerging from FAST Forward.
"The progress has been phenomenal," said Rich LeFurgy, chairman of FAST Forward and chairman of the Internet Advertising Bureau. "The cooperation is unprecedented. We could …
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